Step one in creating a relationship with your opt-in list is the email sequence which follows on from either a subscription or perhaps a purchase. Nearly all your subscribers will arrive using a free offer through which you encourage visitors to your site to exchange their name and Gmail Auto Followup address (or any other details) for a free eBook, report, etc. This is achieved using what is generally known as the “Squeeze Page”. The squeeze page will include a link to the free download which may be accessed by filling in a short form giving email address and name.
When your website visitor has given their name and email in exchange – what goes on next? The very first thing they are going to receive will be a thanks email on which will be the link to the eBook or report for download. Once the subscriber has downloaded their gift the immediate transaction is completed. So far as an online marketer is concerned, however, this may not be the final of the story however the beginning. At intervals following that more follow-up emails will be sent. An initial one (most likely the following day) will arrive in the subscriber’s inbox to ‘reinforce’ the thanks a lot and look that the download was successful and offering help if there was an issue with this and offering to reply to any question the subscriber could have.
The connection building will then continue through subsequent emails (perhaps a couple each week). These will offer further free gifts or bonuses, raise interesting issues associated with your niche or give links to interesting articles or videos. The entire process can keep your subscriber mindful of your continued interest. In among the information they receive could be the occasional promotional emails, either for new products of your own or related Affiliate offers. The ideal is always to build such a rapport having a subscriber they anticipate receiving messages by you. Which will more-or-less guarantee that they may, at the very least, open your email rather than ping it straight to the garbage.
To get a large opt-in list is the ambition of internet marketers. It is easier to advertise products and services in your list than to go fishing in cold waters each and every time you have a new offer. Within our hometown or neighbourhood everybody has their favourite shops or businesses we go to for several things. We are going to probably have our favourite shop for groceries, our preferred DIY store to satisfy our household needs and our favourite restaurants or pubs. It is merely the identical online as off. If our subscribers happen to be treated well and have received quality products and quality service they will revisit. The reaction to new offers will be massively higher from the subscribers than from advertising inside the wider marketplace.
The “can” for email marketing consists of whether your prospective subscriber provides the appropriate software to get your email in the format you’ve designed it…and…(the part about discovering in the event you got permission without saying “Mother may I?”) is whether you are able to (have the ability to) get your content and layout to move from the permission police in the numerous spam filters currently utilized by Internet Companies (ISP’s) in addition to any other filters added by your prospective subscriber.
The initial part of the “Can…” with regards to whether your subscriber can certainly read everything you send is getting somewhat easier, as computer systems and software upgrades now permit most email users hjgyep read HTML, PDF and text. However, it’s certainly not 100%, so part of your “May I give you emails?” questionnaire is “As to what format would you like to receive your emails?” so you will understand what she could continue reading her computer, as well as what she may prefer.
Followup emails are one of the very ideal way to keep our subscribers happy. However, don’t discover their whereabouts equally as punters to get milked dry. They ought to feel valued rather than overlooked. If you wish to require must expect to give, give and give again.