What’s the fastest method to get more new patients to your practice? Every practice owner wants the basic answer so when the telephone rings and some snake oil salesman starts talking; it can be simple to get suckered. And then be left paying every month for a service that does little or nothing.
Here’s how to prevent getting sold and instead locate an online medical marketing firm that gives value. Ask these 5 questions.
* Do they measure success in terms of trackable new patient leads?
* Do they really charge month to month or lock people into long-term contracts?
* Can they provide proof the service(s) generate more new patient calls?
* Will they be transparent or will they hide fees?
* Will they manage your marketing for you?
* See below for your details on each.
1. Will they measure success with regards to new patient leads?
Should you own a practice, the purpose of medical marketing would be to do just one thing, which is to acquire more new patients calling and or emailing your practice. It’s not to the amount of ad impressions or Google views, branding, or page impressions or even total quantity of calls you obtain. None of the things can be changed into new patients and sales.
Most medical marketing firms try to bury you in data about items that has no tangible benefit. Many will even ask you to put special coding on your website throwing off your current marketing metrics. Instead look for a marketing firm that uses call tracking and form fill tracking to accurately determine how many NEW Patients contact you monthly.
2. Do they charge month to month or lock people into long-term contracts?
Long-term contracts should be a huge red flag. It’s a sales tactic to sell something people may wish to dump in a month or two that keeps you paying for 6-twelve months for a thing that does nothing. Make sure to pick a medical marketing firm that charges over a month to month basis. Like that, they’ll need to carry on and earn your business every month.
3. Can they provide proof the service(s) generate more new patient calls?
Ever endured someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” The most important thing you should know is the fact that none of those work then one is even illegal. There is zero proof that by using these marketing tools will attract one particular new patient. However, there is a lot of evidence these are just ways to charge your practice for services that do nothing.
Geo-fence display pushes texting to prospects driving from your practice. Which is not merely annoying, and in case it worked would mess with this scheduling. The truth is, it doesn’t generate leads. Smart idea if you had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is a great idea, for many local businesses but Google’s views it as a violation of HIPAA. Using retargeting ads could put your practice in danger.
Banner ads? Again no evidence they generate any new patient calls and a lot of evidence they’re a complete waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service works to generate new patient leads then talk to a couple of clients who’ve used it.
4. Will they be transparent or do they really hide fees?
When it comes to price you’d like to know what you’re investing in, right? Yet a common ripoff strategy in the business is to charge for Pay-Per-Click ads based upon a mythical ad cycle, say $1000 per cycle. Then the firm refuses to completely provide information about how a lot of that money is going to actual AdWords spend versus within their pockets.
The only real transparent method to charge for medical PPC would be to charge a monthly management fee and after that perhaps you have pay for the AdWords spend right on your credit card. That way you know just how much you might be make payment on marketing firm to handle your medical PPC and just how much went along to Google’s AdWords.
5. Will they manage your marketing for you personally?
There are plenty of low-cost internet marketing services available that offer you use of software so that you can manage your marketing yourself. For instance, you will find a handful of companies that sell online review software, and almost none that train your team how to use it and make sure it’s working for you.
Getting usage of powerful website marketing tools is wonderful, in theory, if you have a Ph.D. in internet marketing and 40 hours every week to spare. On the other hand, if you have employment helping patients, these are just a big waste of time and cash.
Be sure to check the marketing firm does the work, so that you can focus on whatever you do best which is helping patients. What’s the quickest way to attract new patients? Make certain for every dollar you spend money on lead generation you’re getting nlphhf along with a positive ROI. It’s so easy. And avoid all of the nonsense about geo-fence displays, retargeting, banner ads and other stuff that does nothing for the medical practice.