Search Engine Optimisation Costs can be greatly influenced by answering some basic questions about your business and SEO plans, objectives, and other consideration. Here are a few questions or issues every small business should resolve before engaging an SEO consultant, or trying to implement SEO themselves:
1.What is the number one priority, objective, or goal that you might want to achieve through your website marketing efforts?
Are trying to establish your small business being an “authority site”?
Are you seeking to build a community using social networking?
Are you currently seeking to generate more leads to fill the sales funnel?
Are you are trying to draw in more customers to a retail or physical location?
What is your desired outcome for visitors to your website?
What is your “business structure” for the internet marketing?
The responses to those questions will change the internet marketing strategy, approach, or techniques which can be best suited.
2. The BIG SECRET of Internet Millionaires and virtually ALL An Online Success Businesses…
Actually, this “secret” is painfully obvious – it is one of the fundamentals of achieving success online. But, just as major league athletes focus on the fundamentals of the competitive sports, it really is worth highlighting here: TRAFFIC MATTERS MOST – IT IS A FUNDAMENTAL REQUIREMENT.
To get more specific – targeted prospects is what matters most. Attracting targeted prospects essentially signifies that the targeted traffic to your web site are already pre-capable to the extent that you are presenting all of them with information that is certainly aligned as to what they are looking for. This assumes, of course, that the methods used to attract options are consistent with seo and search engine optimization best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. Just how do prospects and customers find you now – and how will you attract more?
Which keywords do prospects use if they are searching on the internet for which you are offering?
Where can be your business currently ranked for anyone terms in search engines like google?
How competitive are definitely the keywords that you are currently currently using to advertise your small business?
How viable is it that you may be in a position to rank for those keywords soon?
4. Precisely what does “Google Page 1 Rankings” actually mean – and how come it matter?
A Google Page 1 Ranking means either that the particular web-page appears on the first page in the natural “organic” Search Engine Results Position (often known as through the acronym: “SERP”) in reaction to some look for a particular keyword or keyword search term, OR that an advertiser has outbid other advertisers to look in the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of people search online before creating a purchase.
72% of men and women use Google when performing online search.
98% of people select a business on “Page 1” when you make a “buying decision”.
Conclusion: If your business isn’t ranked on the first page of Google’s “natural” or “organic” search engine results, you may be missing out on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that folks performing online searches increasingly look past the Sponsored Results and straight to the “organic results” for the information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic continues to be the fastest way to generate traffic for brand new websites, to test keywords, and also to “pump” life into websites that are stuck on page 2, 3, 4, 5….157…or otherwise not prominently displayed inside the search engine results….BUT…the need for the bought traffic may be worthless…especially if it doesn’t convert to sales.
When company owners or webmasters get frustrated with their online efforts, there is frequently a temptation to try to compensate for lost time by buying traffic from advertising brokers (i.e. the “content network”). As tempting since it is to generate “traffic” fast applying this method, it ought to be understood there are very real risks connected with it.
A person with a sound bank card charging capacity can generate traffic fast. Beware, however, that this traffic generated from most of these sources is really a total waste of cash. Ask almost whoever has used it.
Obviously, Google and Yahoo are making literally vast amounts of dollars by selling this kind of traffic (i.e. paid clicks). In the early days of AdWords and AdSense lot of savvy online marketers created internet marketing empires by functioning as advertising “arbitrage” agents. For the past several years, however, many of those very same marketers complain of losing vast sums on advertising campaigns.
Caution: If you choose to use paid advertising to purchase traffic, proceed carefully – and limit your spending before you verify that this cost/benefit ratio of your own advertising program is within your accepted tolerances, and expectations.
6. Niche Research – and the way to “re-position” your company online (if required).
Among the smartest stuff you can do, and definitely among the first things you should do, is to perform some basic niche research. Only by conducting detailed market and keyword research can you know how to proceed along with your online marketing efforts. Only after performing market and keyword research can you see whether you will be wasting time and money (and lost-opportunity costs) by trying to promote your business based on words or terms or “keywords” which are either too competitive, not sufficiently searched, or else non-performing.
You can begin to obtain a sense about all this at no cost by utilizing the Google AdWords Keyword Tool.
Start with entering a wide term that relates to your company or niche. Then scan the outcomes for your keywords you happen to be currently using.
Then assess the competition, both in terms of AdWords and also in the major search engines itself. If the first page of natural SERP results is dominated by major corporations, major “authority sites”, or other stiff competition, then that keyword may be a challenge to rank for. This is especially valid if the SERP effects are for main indexed pages.
On the other hand, in the event the first page of Google returns lots of “inner pages” (i.e. pages that are on the third hierarchy of the site structure, or lower), and should they be not from “authority sites”, but instead from blogs or smaller sites, then ranking for all those particular keywords may be achievable, and perhaps even easy).
7. Knowing Who Your Potential Customers Are – Capturing Visitor Contact Details for Lead Generation
The most crucial missing element from most business websites may be a “lead capture form”. It’s hard to believe by using literally vast amounts of websites published, numerous websites lack such a valuable but inexpensive and easy-to-implement tool.
Lead capture forms have already been available for about 10 years. And just about everyone has grown used to using them – as consumers, or as “subscribers”. You may be reading this article information because of having entered your email address in to a basic lead capture form (sometimes known as “squeeze form” or “squeeze page”, depending on how it is actually implemented).
Lead capture forms are typically integrated with Auto responders like Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
Should you be trying to develop any kind of business intelligence about your visitors, and attempting to build a follow-up rapport along with them, it is very important incorporate lead capture forms in your website.
At most basic level, starting a lead capture form can be accomplished in minutes.
8. Understanding Web 2. and just how Social Networking Can be Leveraged to Facilitate SEO and also to Improve Your Business:
Web 2. and Social Media Marketing are extremely complex and dynamic developments. The simplest way to comprehend the potential of Web 2. and Social Media Marketing, when it comes to how they can assist you to grow your business is this: Make It Easy For People to Learn About You together with Whatever You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – this means that they are preconfigured (in most cases) to allow for RSS feeds, Social Networking Sharing, Commenting, etc.
It’s no secret that the way Google (along with other leading search engine listings) rank their search engine results is basically based upon the other people think. It follows that the more people who hyperlink to your site, the greater Google will consider jmkuiz site to be an “authority site”, or at a minimum a meaningful site, inside a particular niche, or perhaps for certain keyword terms.
The easiest, cheapest, and probably the most effective stuff that you can do to boost your seo would be to include a blog in your website (or make it your internet site), and also to create meaningful and relevant content regularly (e.g. 4 times per week or even more).