Every time I read and hear people talking about website marketing for businesses, they seem to approach the subject with big businesses in mind or marketing that is perfect for national or international audiences; put simply they seem to be so focused on marketing for the likes of John Lewis, Debenhams and Vodafone (like these are the firms that may need help!)… but, what about your local dentist in Northampton? or internet marketing service in Milton Keynes? or possibly your plumber in Buckingham? or that great little coffee house on the high street within your local town? These smaller businesses that depend upon more locally based customers and clients will go out of business if they do not bring in MORE CUSTOMERS?
Using this in mind I want to address a number of the problems that face smaller businesses and exactly how they can captalise over a growing trend in the usage of the web for searching local products or services.
The truth is, online competition for local businesses is insanely low. In case you are engaged in marketing your small business online, you’re probably expending whole day competing in ridiculously competitive markets. Right now the average town and city up and down the nation has minimal competition for local search. You don’t need to be fighting using the heavy hitters in your online market spot in order to position your business before customers or potential customers for your local area. This is because you will find a huge gap within the online local market place that local businesses can exploit to get new clients coming through their doors.
Below I set out a number of the easiest things which you can do today to create your business more visible online for local search.
You must know that the internet has become the primary approach to information gathering. Just think of your personal behaviour. From the last 10 times you needed to find some information, did you pick in the Classifieds? dictionary? go to your local library? or did you just ask Google?
With something like two-thirds of searches for small business information done online (TMP Directional Marketing 2008) it makes a huge amount of sense to ensure that your business is optimised for local search.
So, in case you are a small company that provides services or goods for your local area, the question you have to ask yourself is……
– Are you struggling to get business out of your website?
– Maybe you’ve invested a great deal in a website that doesn’t have any visitors?
– Do you wish you could get more quality visitors and enquiries?
……in the event you answered yes to these, then think about, WHY?
With the much scope and chance of small companies to optimise their services for local market, there is absolutely no rhyme or good reason why web business generation can not work for you.
Simple Tips and tricks for Small Local Businesses to get Noticed on yahoo
1. Get the business indexed in Google’s Local Business Centre – Being indexed in Google maps and Google local has quickly surpassed the significance of being indexed in business directories including the yellow pages. Make certain your business appears when someone searches your small business name and keywords associated with your business.
i. Establish a business address inside the city in which you would like site to rank, in case you are targeting a spot that is not the location of your own registered business address. ii. Join a local chamber of commerce and request a hyperlink from its site. iii. Perform a search for your target town or city i.e. do a search for “town, city, county”. Through the search engine rankings get links from the top pages associated with your target town, city or county. iv. Hyperlink to your Google listing out of your website making use of your target anchor-text. v. Include localised key phrases inside your backlink building efforts. vi. Include keyword terms within your business description.
2. Reviews Google likes reviews, so encourage your clients to examine your services and products publicly to enhance your rankings and offer social proof value to the products and or services that you provide. This can have great results when reviews are positioned in local discussion forums or on social networking and networking sites.
3. News/ Press Releases News, public announcements and press releases for a business or subject will surely being to show up more often on the first page of Google’s search engine rankings. Some suggestions to obtain your business’s news results in Universal Search:
i. Make sure that you send our your press releases on a regular cycle. ii Incorporate your target keywords in the title of the press release and sparingly throughout its copy. iii Use PRWeb as well as other top press release submission services for online syndication to many other sites. iv. Anchor text target keywords inside the press release in your site along with other sources. v. Include your target keywords within your alt tags with any images submitted together with your press releases.
4. Video Online video marketing is no doubt one of the best approaches to present an idea, showcase the benefits of your business, or just simply to get your message across in an entertaining way, even if it’s simply to increase your business’s brand awareness.
Video brings about search engines are constantly gaining in popularity and visibility, so make certain video content is optimised for the target keyword. Video is also quite possibly one of many easiest ways site owners have in penetrating difficult search terms/markets along with technological advances it really is far less difficult right now to record, upload and publish video content to the internet than ever before.
These are generally but several of the simplest and quickest tricks and tips for getting your small business presence felt within your local online market. 2009 saw the start of some significant alterations in how Google’s search engine listings organises information using the launch of Universal Search. This will carry through into 2010.
This coming year, you will start to notice that internet search engine listings will no longer be about ranking for number one. With Google’s new (launched at the begining of 2009) Universal Search options filtering into how its search engine rankings qqwzcz are displayed, you may be seeing other kinds of web content starting to appear on its search pages – white papers, images, news, product search, video, blogs, etc.
What this means for businesses is the fact that internet market has radically changed within the last twelve months. Effectively, Google (which carries over 70% of the online search market) has flipped everyone upside down. So now the current market is wide open and local search can be exploited more than ever before. Whom you thought was your web competitor yesterday may no longer be your competitor!
For now the key to success on the internet is diversity marketing. Pay particular focus on what’s happening in Google’s world, figure out how to see through Google’s eyes and focus your small business marketing in media that Google loves. If you would like additional information about website marketing service in Milton Keynes or the local market or have particular challenges in getting more local custom, then we would certainly want to hear from you.