The two most visited websites are Google and Facebook and the second one is viewed as the “must have” asset for businesses. Why? Because Facebook is a tool that allows you to connect with your potential prospects directly and almost personally. It is the B2C connection because customers can have a direct means of contacting an organization.
When it comes to B2B connecting, though, marketers still haven’t adopted the social site. Why? Well, the effectiveness is apparently missing. But that may be that companies haven’t learned how to market Facebook properly. If you don’t have a Facebook page for the company, or perhaps you aren’t seeing anything significant provided by your page, the question is, are you marketing your Facebook page to fullest possibility?
Let’s have a look at some things you should be doing to utilize this dynamic platform to boost brand awareness among other businesses, especially the competition and vendors.
Step One. Create an intriguing Facebook page. This is the first thing your overall and potential customers will discover and it is the most basic move to make. Start with creating a profile by finding two pictures. You’ll need to have a 32px x 32px for that company’s profile image. Then you need an 851px by 315px for your cover photo.
These are generally first of all , is viewed by targeted traffic to your Facebook page, so it is a big deal. Remember good high-resolution quality graphics could be the reflection of your own business on Facebook.
Now, complete the company information. This includes what your business is about, a means to contact you, your days and hours of economic, your method of payment and whatever describes your company. This is simply not something that you should rush through all things considered… it really is what will make an effect on visitors about your company.
Ok Now What? Since you now have your company Facebook page, the next task is to fill the page with content. You would like to high quality stuff to ensure that when visitors see your Facebook page, they would want to “like” the page!
Use images and videos which will create an environment that is certainly so dynamic, visitors may wish to call your company, or at the minimum, see your website. You should post something on Facebook no less than 72 hours per week.
Why? Well, the web is your 24/7/365 employee and Facebook is usually there. So by posting regularly with content which is fun, informative, interesting, and intriguing, you could be interacting with visitors every time they are saved to Facebook.
Research has found that by posting one or two time every day will get the most interaction with followers. You are able to set goals on your own Facebook page that tracks your failures and successes with the content that you posting. Make use of this information to discover what website visitors to your page want to see. Don’t be posting just to be active.
And remember, your existing customers, prospective customers, and suppliers, vendors, and also your competitors are scanning Social Media all day long, every single day, all year round. So you can pre-schedule posts for holidays and weekends and not need to be on Facebook 24/7/365 yourself. Whew!
Competitors and Vendors
This next phase can be achieved using the step above simultaneously when your Facebook page progresses. Begin by searching Facebook to your suppliers and vendors. Try to find your customer’s Facebook page and industry news, trade magazines, and vendors. Then like their page and reply to their posts out of your company’s Facebook page.
This Can Be B2B Social Media Marketing Strategy
B2C Facebook pages wait for a existing and potential customers to come, more-or-less. It really is much easier to just advertise inside the store actually. But for a business, B2B marketing offers you the cabability to connect with other businesses pages to advertise your brand, products, and services along with share content.
By interacting with your competitors, suppliers, and vendors on Facebook, you will additionally gain other followers that can have an interest in your company too. Once the fans of your own competitors, suppliers, and vendors pages notice your interaction together, they are going to review your activity on the Facebook page and when they see content which is appealing to them, they’ll click that “like” button and begin after the company too.
Keep your Content Going
You have to continue posting content on the Facebook page and you need to share the content from your pages you have liked and follow too. This will help you to still form an environment that nurtures discussion on your Facebook page.
Remember, that content articles are king whether it is on the company website or maybe your company’s social platforms. As well as a Facebook page, you ought to have a Google page, a LinkedIn Page, a Twitter page and whatever other social networking platforms the competition, existing and potential customers, suppliers, and vendors use.
Keep the content top quality, informative and interesting or people won’t follow you on any social networking platform. Moreover quality content, use your social networking platforms to promote too. These are generally ncpzun places to publish contests, deals, and sweepstakes.
And Also This Will Take Time! Now this is all going to take you being online, daily, with these social networking platforms like Facebook, Google , LinkedIn, Twitter, etc., etc. Yeah, you knew there was clearly a catch here, right? Yes, you’re going to need to invest some time on these social networking platforms to accomplish all of this stuff we simply discussed for successful B2B strategy and quality content posting. And that is where I will help you as a Freelance Writer & Virtual Assistant! Get in touch with me and see a few things i will offer both you and your business. Find me on Facebook, Google, LinkedIn, and Twitter and like my pages, follow my pages then contact me!